Sometimes in our society, we make things more complicated than they really need to be. We have created this incredible food system that in many ways is feeding a lot of people at a very low cost. The problem is, the food is not as nutritious as it once was. So, while costs are down other things are on the rise, like health problems (obesity, heart disease, and other chronic diseases) and environmental problems.
When something is NOT working, you fix it. We are an ingenuous society. When presented with a problem, we have plenty of ingenuity to fix the problem. I think where we struggle is that often times there just isn’t a lot of money to be made in the right solution.
This is a fun little video by Chipotle. It has been floating around for a while. If you have not seen it yet, it will make you think. Chipotle is one company that we support – both for what they stand for and because it is one of the few restaurants we feel good about eating out at. They are right, we do need to get back to the start. That is exactly why we created The Kitchen Skinny – to get back to the start and feed our families real whole food again (like we use to).